The champagne corks have been swept away, the bottles recycled, the
streamers discarded, and the adrenaline of sweet victory has left the
buildings. The cold reality of building a business and executing (and ﬁne-
tuning) a plan remains.
The Canadian AWS (Advanced Wireless Services) Spectrum Auction is
over. The $4.25B that had been bid when the auction was ended on the
21 July has been paid-in to Her Majesty’s treasury.
This paper will look at the auction results, what the successful bidders
have won and what we know of their probable strategies. We will also
look at some companies that remained at the wayside amidst the
auction fray – who, in our view, still hold key elements of the service
puzzle. We will look at possible roles for those ﬁrms – what could they
offer the successful licensees? Finally we look at the request by Telus
that Industry Canada review licensee citizenship paperwork with
additional scrutiny – what would happen if a more Canadian solution
were needed? We touch on some options.