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Arming the Contenders - Invigorating Cable's
Voice Challenge |
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September 2005-
IGB Grant 514-849-3508 & Brian Sharwood 416-413-9381
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KEY HIGHLIGHTS: |
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- Most of Canada’s cable companies understand that voice services can be
attractive additions to service portfolios; voice services provide significantly
more revenue from each customer and stickier customers who do not churn. Apprehension
abounds, however – how to offer the services, how to upgrade the networks,
how to change back office systems and processes makes the needed change problematic.
- Support options exist – the cable operator needn’t feel alone.
Hardware
manufacturers want to help – Siemens, Motorola, Lucent and Nortel among
them – and so too the telephone companies, Bell, Telus, Rogers and MTS/Allstream.
- This paper describes one small cable company, Mountain Cablesystems
(Hamilton, ON), and looks at the decisions it made to bring voice services
to its customers.
Mountain Cable selected MTS/Allstream’s wholesale voice service product
to rely on. That allowed it to continue to focus on the company’s core
business of cable, while bringing in a voice product online.
- By using Allstream, Mountain Cable was spared worrying about issues
such as 911,
interconnection to the phone network, value-added services such as voicemail
and call display and, importantly, regulatory issues on offering service.
Integrated systems were key to the project. A cable company cannot afford
to have multiple customer management systems, multiple databases, and multiple
processes
for bringing service to their customers.
- If you are a small cable company, now is the time to act – the buzz
is
in the air and your major competitor is restrained by regulation – the
Empire can’t strike back.
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