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    Arming the Contenders - Invigorating Cable's Voice Challenge  
   

September 2005- IGB Grant 514-849-3508 & Brian Sharwood 416-413-9381

 

 
    KEY HIGHLIGHTS:  
   
  • Most of Canada’s cable companies understand that voice services can be attractive additions to service portfolios; voice services provide significantly more revenue from each customer and stickier customers who do not churn. Apprehension abounds, however – how to offer the services, how to upgrade the networks, how to change back office systems and processes makes the needed change problematic.
  • Support options exist – the cable operator needn’t feel alone. Hardware manufacturers want to help – Siemens, Motorola, Lucent and Nortel among them – and so too the telephone companies, Bell, Telus, Rogers and MTS/Allstream.
  • This paper describes one small cable company, Mountain Cablesystems (Hamilton, ON), and looks at the decisions it made to bring voice services to its customers. Mountain Cable selected MTS/Allstream’s wholesale voice service product to rely on. That allowed it to continue to focus on the company’s core business of cable, while bringing in a voice product online.
  • By using Allstream, Mountain Cable was spared worrying about issues such as 911, interconnection to the phone network, value-added services such as voicemail and call display and, importantly, regulatory issues on offering service.
    Integrated systems were key to the project. A cable company cannot afford to have multiple customer management systems, multiple databases, and multiple processes for bringing service to their customers.
  • If you are a small cable company, now is the time to act – the buzz is in the air and your major competitor is restrained by regulation – the Empire can’t strike back.


 
   


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Tuesday, 23 October 2018

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