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THE MEDIUM IS not THE MESSAGE! |
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The Evolution of Messaging to IP |
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December 2004 -
IGB Grant +1 514 849 3508
& Brian Sharwood +1
416 413 9381
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KEY HIGHLIGHTS: |
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- Carriers have to re-examine their messaging platforms and their messaging
product as they
migrate their messaging functionality on their wireline, wireless and
legacy voice/data networks to
IP. Everything needs to change. Even if it doesn’t seem to be broken,
it needs to be fixed.
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IP messaging platforms enable messages to travel through the now distinct
and separate
mediums of the wireline and wireless networks so customers can send and
receive the messages
they want, where they want and when they want. It also enables a strong
continuing revenue
stream from these products as customers use each tool with greater functionality.
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Applications that simplify crossing the networks – wireline, wireless,
internet, corporate network -
and types of messages – text, voice, multimedia – will enjoy
warm market reception. RIM has
shown this with its versatile blackberry product set and we forecast
similar cross-platform
technologies like those of ZIM Technologies of Kanata, ON and Rogers’ TXT
2 Landline service
provided by Telemessage Inc. of Acton, MA. will find strong market demand.
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The power of next generation of messaging system lies in the connection
to the IP world enabling
consumers to treat voice and video messagies in the same way they treat
e-mails – with
capabilites to move them to the needed device in the format they want.
Comverse’s visual voicemail
provides an example.
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Incumbent wireline service providers will need to implement IP messaging
systems to keep up
with their challengers. IP based systems will provide incumbents with
more flexible solutions that
can be brought to market in hours and days, rather than months and years.
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Make or Buy – the age-old question on any project will taunt carrier
decision makers in the IP
messaging space also. Our counsel: go with an external partner. Avail
yourself, of the experience –
roll-out/implementation learnings and market enthusiasms in other markets
can be imported
along with the technology.
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Insist on open platforms – the 3rd party add-on suppliers will
leverage your product suite and
add new vigour to your marketing developments. To use that force you
need to ensure
your platform house encourages 3rd party partners and uses an open platform.
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