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    THE MEDIUM IS not THE MESSAGE!  
    The Evolution of Messaging to IP  
   

December 2004 - IGB Grant +1 514 849 3508
& Brian Sharwood +1 416 413 9381

 

 
    KEY HIGHLIGHTS:  
 

  • Carriers have to re-examine their messaging platforms and their messaging product as they migrate their messaging functionality on their wireline, wireless and legacy voice/data networks to IP. Everything needs to change. Even if it doesn’t seem to be broken, it needs to be fixed.
    • IP messaging platforms enable messages to travel through the now distinct and separate mediums of the wireline and wireless networks so customers can send and receive the messages they want, where they want and when they want. It also enables a strong continuing revenue stream from these products as customers use each tool with greater functionality.
    • Applications that simplify crossing the networks – wireline, wireless, internet, corporate network - and types of messages – text, voice, multimedia – will enjoy warm market reception. RIM has shown this with its versatile blackberry product set and we forecast similar cross-platform
    technologies like those of ZIM Technologies of Kanata, ON and Rogers’ TXT 2 Landline service provided by Telemessage Inc. of Acton, MA. will find strong market demand.
    • The power of next generation of messaging system lies in the connection to the IP world enabling consumers to treat voice and video messagies in the same way they treat e-mails – with capabilites to move them to the needed device in the format they want. Comverse’s visual voicemail
    provides an example.
    • Incumbent wireline service providers will need to implement IP messaging systems to keep up with their challengers. IP based systems will provide incumbents with more flexible solutions that can be brought to market in hours and days, rather than months and years.
    • Make or Buy – the age-old question on any project will taunt carrier decision makers in the IP messaging space also. Our counsel: go with an external partner. Avail yourself, of the experience – roll-out/implementation learnings and market enthusiasms in other markets can be imported
    along with the technology.
    • Insist on open platforms – the 3rd party add-on suppliers will leverage your product suite and add new vigour to your marketing developments. To use that force you need to ensure your platform house encourages 3rd party partners and uses an open platform.
 
   

 

 

 

   


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Thursday, 15 November 2018

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